Khadi Laundry
"Not just cleaned, but cared for"
This project was an incredibly rewarding experience, as I got to build a brand from the ground up—crafting the concept, description, logo, color palette, and overall identity. Working on a traditional laundry brand with a global perspective was both educational and enriching, and I thoroughly enjoyed every step of the creative process.
Founded in the bustling heart of Bombay, India, Khadi Laundry began as a humble laundry service steeped in the ethos of trust, care, and traditional Indian values. Over the years, it evolved into a global brand, blending its rich heritage with modern convenience. From washing clothes brought to its shop to pioneering a reliable pick-up and delivery service, Khadi Laundry has always prioritized customer ease and satisfaction.
As the brand expanded across borders, it entered the detergent and clothes-cleaning product industry, offering eco-friendly, effective solutions inspired by natural Indian ingredients. Despite its global reach, Khadi Laundry remains committed to its roots, infusing the essence of India’s cultural richness and meticulous care into every service and product.
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kelkarutuparna@gmail.com
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© RUKEN'S, 2024
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