A design development partner for brands and entrepreneurs

(APPROACH)

Collaborating with the client, rather than merely working for them -
I become deeply engaged and invested in the project, treating it like my own. This level of personal involvement ensures that I deliver the highest quality designs possible.

Comprehending the brief is essential to delivering the design -
Gaining a deep understanding of their needs and objectives is paramount to ensuring the outcome is both effective and desirable. I prioritize building a strong rapport with my clients, enabling me to fully grasp their vision through close collaboration.

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Khadi Laundry

The Khadi Laundry Brand Design and Visual Identity project encapsulates the transformation of a traditional Bombay-based laundry service into a global brand. Rooted in Indian heritage, Khadi Laundry has expanded from local garment care to offering eco-friendly detergents and cleaning products. The brand identity harmoniously blends traditional aesthetics with modern design elements, utilizing warm, earthy tones like olive green and bark brown. Inspired by India's rich textile history, the visual identity incorporates motifs reminiscent of traditional block printing, reflecting the brand's commitment to authenticity and cultural appreciation.